I interviewed three people- Simon, Claudia, and Adam. All
three of them play some sort of instrument. They all agree that the thing that
matters the most in this product, a key recognition/chord transposing software,
is a description of each chord and how to play the exact same thing on each
instrument. For instance, a barred G chord on guitar will sound different than
an open G chord on guitar. They would like to replicate the sound of each style
of G chord on, say, a piano.
They agreed that they are more likely to purchase it online than ever going to a store to buy something like this. As long as the program works, they will consider it a good purchase. Simon said that he thought that the program must be able to be used on a daily basis and work reliably and well.
Price doesn’t matter too much to them, as long as they don’t overpay. For instance, about ten dollars would be a good price point. Quality, meanwhile is very important. It must work reliably. Style isn’t as important, but they’d like a good-looking product. Adam recommended a blue colour scheme.
I have learned that people want a relatively inexpensive program that looks good and works. As long as these bases are hit, they will be satisfied. To stand out among competitors, I’m going to have to make sure that mine runs as smoothly as possible.
They agreed that they are more likely to purchase it online than ever going to a store to buy something like this. As long as the program works, they will consider it a good purchase. Simon said that he thought that the program must be able to be used on a daily basis and work reliably and well.
Price doesn’t matter too much to them, as long as they don’t overpay. For instance, about ten dollars would be a good price point. Quality, meanwhile is very important. It must work reliably. Style isn’t as important, but they’d like a good-looking product. Adam recommended a blue colour scheme.
I have learned that people want a relatively inexpensive program that looks good and works. As long as these bases are hit, they will be satisfied. To stand out among competitors, I’m going to have to make sure that mine runs as smoothly as possible.
Hi Danny. It is great you were able to identify from your potential customers a single, key function of the product. Additionally, from that central point you were able to identify less important but defining qualities that customers would find important. You even identified the starting price point for your product. Sounds like you had a very successful set of interviews!
ReplyDeleteHey Danny! I can for sure see how a pianist or a guitarist would need the chord program for different things. When I pull up a guitar tab from google when I want to learn a song, the chord usually sounds different on the guitar than it does when I play it on the piano. I have to adjust the chord to sound correct, the way it is supposed to sound in the original song. This isn't always easy, so a program for that would save me a lot of time. Something that I am wondering is how much you're thinking of charging for a program like that. I know you said you want yours to be inexpensive, but I have no idea how much that is in the context of other competitor programs. Great post!
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